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Practice

The studio offers fresh approaches to fostering innovation by exploring the essence of identities. It aims to give meaning to identities, regardless of their scale, by making them visible to the outside world and emphasizing their relevance. The vision is to uncover potential, ignite creativity, encourage people to value the journey, and inspire them to think beyond conventional limits. It embraces the belief that identities are hidden possibilities waiting to be discovered. The studio’s work encourages valuing the process as much as the result, welcoming experimentation, and viewing mistakes as valuable learning opportunities. The aim is to motivate identities to think beyond normative boundaries, reflect with curiosity, and gain clarity. Believing in the power of process, movement, and change as essential drivers of innovation, the studio seeks to convey identities and inspire them to explore new paths.

*Identities in this context refer to both the unique characteristics and affiliations of individuals or groups, as well as the distinctive features and values of brands, companies, organizations, or projects. Identities encompass how these entities perceive themselves, how they are perceived by others, and how they position themselves in their respective fields.

METHOD

The studio’s versatility in graphic design, web development, cultural management, exhibitions, and workshops enables a tailored approach to each process. Ample space is given for exploration, allowing content to be deconstructed, questioned, reduced, and recombined. Through this process, Coralie strives for a shared consensus and transforms it into a high-quality, precise, and innovative form that offers a holistic experience.

VALUES

Practicing active listening and treating each other respectfully. Committed to equality and recognizing diverse needs.

The studio frequently serves as a link within a broader network. Coralie connects expertise, carefully assembling a team of professionals tailored to each project. These experts may come from fields such as animation, illustration, photography, web coding, literature, art, theory, and technology. Her goal is to identify the most suitable medium — digital or analog, dynamic or static, one-dimensional or spatial — for both cultural and commercial clients. Committed to staying at the forefront of emerging trends and technologies, she fosters meaningful connections and delivers impactful results. She takes responsibility for setting the direction and delivering results.

COLLABORATIONS

Studio Coralie Wipf

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