The Bechtler Foundation is an exhibition space for contemporary art in Uster which houses the video installation I Couldn't Agree With You More by Pipilotti Rist alongside Walter de Maria's The 2000 Sculpture. It is run by the Walter A. Bechtler Foundation. The building was designed by the Zurich architectural firm EM2N and is part of the Zellweger Park area.
Bechtler Stiftung
Art needs space
The website for the Bechtler Foundation, including concept and identity formation has been developed. The Foundation is characterized by its reserved but artfully designed presence, which gives room and space to art. Its communication is contemporary and internationally successful, demonstrating care and professionalism.
COMPREHENSIVE IDENTITY
In addition to the website, the identity-creating elements such as stationary has been created, taking care of signage and exhibition design as well as various means of communication such as newsletters, social media, press releases, tickets, membership cards, invitation cards and advertisements.
In the room itself, the signage was designed; labels are placed below or next to the artwork. The signage of the exhibition is placed directly on the facade in the entrance hall.
TASKS Identity, Editorialdesign, Exhibition, Webdesign, Code, Signage
YEAR ongoing since 2021
COLLABORATION with Samuel Weidmann
PRINTING:Leggenhager Printing
ADVERTISING Adi Good
WEBSITE bechtlerstiftung.ch
CLIENT Bechtler Foundation