Leni Adam's jewellery tells the story of Swiss gemstones, family tradition, craftsmanship, design and sustainability. As a brand, Leni Adam offers high-quality, exclusive and fine jewellery, all handmade in Switzerland. Leni personally oversees all steps of jewellery production and attaches great importance to fair working conditions. Understanding the origin of gemstones is of great importance to Leni Adam. Preservation and respect for nature are at the core of Leni Adam's ethos.

clarity

The developed corporate identity and the unique world created allow the visitor to grasp the jewellery label, learn its stories and experience its sustainability and clarity. This holistic world includes stationary, posters and a CI manual with clear guidelines on how to handle the different elements.

Art Direction

In collaboration with the renowned photographer Véronique Hoegger, a classic and professional world of images was created for Leni Adam. The developer Attribute has developed an online store to make Leni Adam's products available to a wider audience.